Amazon has blocked Meta’s personal AI agent Muse from shopping on its site, telling users that continued access by an unauthorized AI agent violates its conditions of use, according to Business Insider (opens in new tab) and the Los Angeles Times (opens in new tab).
Meta launched Muse on Sept. 8 as a consumer agent that can handle email, forms, travel bookings, and purchases. Sensor Tower data cited by the Times put U.S. downloads above 2.5 million; by Monday Muse sat at No. 1 among free apps in Apple’s U.S. App Store, ahead of ChatGPT. Meta shares rose more than 10% Monday on the surge before easing Tuesday, the Times reported.
An Amazon spokesperson said the company was not notified in advance, did not authorize Muse, and alleged the agent does not identify itself, appears to capture and store customer credentials, and scrapes account data. Amazon asked Meta to remove Amazon from Muse. Meta’s launch materials say credentials go into secure storage and Muse has “no visibility” into passwords or payment methods; Meta did not immediately comment to Business Insider (opens in new tab) or the Times.
Shopify CEO Tobias Lütke said Shop Pay would work with Muse across Shopify stores. Amazon has previously restricted other agents and sued Perplexity over shopping activity, Business Insider (opens in new tab) noted. How far agentic shopping spreads without retailer consent remains unsettled.