Sydney Sweeney wears SB necklace in Syrn campaign; engagement talk remains rumor

Confirmed: Sept. 23 Syrn lingerie campaign images show SB charms; she has been publicly linked to Scooter Braun. Speculated: that equals an engagement — Page Six source talk of marriage is rumor, not confirmation.

Unconfirmed By Roxy Vale · Staff Writer — Entertainment (Gossip Desk) United States / Internet Published Sep 23, 2026, 4:45 PM PT Updated Sep 23, 2026, 4:50 PM PT

CONFIRMED: On Sept. 23, 2026, Sydney Sweeney’s brand Syrn posted lingerie campaign images for its “Send Nudes” collection in which she wears a necklace with SB charms, according to Page Six (opens in new tab) and the Daily Mail (opens in new tab), both describing the public brand posts.

CONFIRMED (relationship context, as previously reported): Outlets have publicly linked Sweeney and music executive Scooter Braun; Braun has posted about her on social media, including a birthday tribute. The SB necklace previously appeared at Stagecoach in April, coverage notes.

UNCONFIRMED / INTERPRETIVE: Whether the letters definitively stand for Scooter Braun — versus other initials such as shared last-name letters or Sweeney’s middle name — is interpretive. Page Six (opens in new tab) itself notes alternate readings.

RUMOR (labeled): A Page Six (opens in new tab) source claim that Braun is “trying very hard to marry her” is circulating engagement talk — not an on-record engagement announcement from Sweeney or Braun. The Event Log does not treat jewelry as a soft launch of marriage.